WHY:
“DOING WHAT WE ALREADY KNOW
HOW TO DO TAKES THE WORLD FROM
1 TO N, ADDING MORE OF SOMETHING
FAMILIAR. BUT EVERY TIME WE
CREATE SOMETHING NEW, WE GO
FROM 0 TO 1.”
WHAT IS IT ABOUT?
A thought-provoking book, that emphasizes the value
of innovation and creating a genuinely one-of-a-kind
business that grows from "zero to one" instead of
replicates what already exists. Creating from the future.…
