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ID number:107229
 
Evaluation:
Published: 21.11.2004.
Language: English
Level: Secondary school
Literature: n/a
References: Not used
Extract

Absolut Impotence
The next alcoholic ad shows an absolut vodka bottle saggy, slumping and leaning to one side. Below the picture is say "Drink provokes the desire but takes away the performance. This ad shows the bottle in the same way as the original but depicts the medically proved side effects of drinking alcohol.
Alcohol effects both males and females hormones. It makes males impotent and cases impaired reproductive functioning in females. This advertisement is targeting an older age group: possibly males and females who are interested in having kids sooner or later. …

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