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ID number:306126
 
Evaluation:
Published: 01.12.1996.
Language: English
Level: Secondary school
Literature: n/a
References: Not used
Extract

The marketing objectives that PeoplePC and Free-PC are apparent that they are trying to build market share leadership as the free computers will be a gimmick to attract massive amounts of people to enroll into its free deal. It is believed that with a large amount of audience at hand, companies could negotiate for lowest costs and highest long-run profits.
It is apparent that the companies are trying to penetrate the market quickly using market penetration pricing as it could attract a large number of buyers quickly and win a large market share. They also using psychological pricing becaus…

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