Resource Allocation and Analysis

Due to the immense diversity of the Internet, different companies have adopted varying strategies that they believe will best suit their needs. These vary from heavy advertising driven strategies to direct online sales and e-commerce selling their products direct from their websites. The airline industry is well suited to develop business on the Internet due to the versatility of their 'product'. The industry does not rely on 'hands-on' experience of the product, or even require consumers to 'see' the product before they buy. For these reasons selling airline tickets online has been an extremely profitable development for the majority of airlines. One major benefit from selling online is that companies can sell directly rather than having to pass through the traditional travel agency networks that used to dominate the sales for aeroplane tickets, charging commission on each one sold which invariably would add to the cost for the consumer. The Internet also allows for sales to take place 24 hours a day, 365 days a year to cater for people ordering flights at any time and, with the Internet's global reach, from anywhere around the world.…