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ID number:519475
 
Evaluation:
Published: 01.12.1996.
Language: English
Level: Secondary school
Literature: n/a
References: Not used
Extract

Focus Groups Focus groups are a qualitative form of marketing research that can help a marketer assess consumer needs and feelings in a way that simple questionnaires can not. In a focus group, you bring together a small group to discuss issues and concerns about the features of a product. Participants are usually paid a fee for their time. A marketer can gain valuable information such as gaining a customer's attitudes and determining advertising persuasiveness. The group is typically run by a moderator who maintains the group's focus. Some recent topics of interest regarding this subject…

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