Newfoundland Telephone Company Ltd. & The Message Relay Service

Newfoundland Telephone Company Ltd.
&
The Message Relay Service
CASE STUDY (SWOT ANALYSIS)
The Newfoundland Telephone Company (NewTel) has identified, through letters from the president of the St. John's Association of the Deaf, the need to consider the implementation of Message Relay Services (MRS). The new technology, which will benefit the consumer, is viewed by corporate managers as a social / ethical responsibility unlikely to generate revenue, and with a predicted downturn in the province's economy, projected revenues for 1990-91 look gloomy.
Establi…