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  • The Change Diffusion Process: Why New Coke Was No Replacement

     

    Essays2 Management

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ID number:874128
 
Evaluation:
Published: 01.12.1996.
Language: English
Level: Secondary school
Literature: n/a
References: Not used
Extract

Running head: Why New Coke Was No Replacement
Why New Coke Was No Replacement
February 21, 2003
<Tab/>I was in the fourth grade when I made my first public appeal. I remember taking my allowance up to the Convenience store, just outside of our neighborhood, in hopes of purchasing two of my favorite things - A Hershey Bar and a Coke. After I picked up my candy bar I headed to the cooler to select a cold refreshing Coke. I looked and I looked, but could not find the red can with the white letters I was so familiar with...after a few minutes I asked the cl…

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