Case Study for GAP in Terms of Marketing

I. Executive Summary.
Founded in 1969, GAP is a leading international specialty retailer offering clothing, accessories and personal care products for men, women, children and babies Although sales were skyrocketing in the early 1990's, GAP suffered drastically in the beginning 21st century. Sales plummeted, stocks were sold and GAP lost a large quantity of their original customers. This was due to their shift from basic and classic products to new and trendy products. They are now struggling to win back these customers. …