DaimlerChrysler Marketing Environment and how It Markets the Smart Car

1.EXECUTIVE SUMMARY
This report was set up to analyse the macro and micro-environment of car manufacturer DaimlerChrysler, present a SWOT analyses and analyse how the company markets its Smart city coupé brand. It was found that after the merge of German Daimler-Benz AG and American Chrysler , DaimlerChrysler is currently "number three" automaker in the world. It has a reputation of high quality and performance. Competitors with a bigger market share are General motors and Ford motors and with less- Honda and Toyota. …