Add Papers Marked0
Paper checked off!

Marked works

Viewed0

Viewed works

Shopping Cart0
Paper added to shopping cart!

Shopping Cart

Register Now

internet library
Atlants.lv library
FAQ
3,99 € Add to cart
Add to Wish List
Want cheaper?
ID number:990455
 
Evaluation:
Published: 01.12.1996.
Language: English
Level: Secondary school
Literature: n/a
References: Not used
Extract

Lacoste: History and Brand Identity
Created in 1930 by Rene Lacoste, a tennis player, the first knit wear short sleeved shirt has appeared in 1933. During the 18 first years of existence, the brand won't extend his product line so much. For instance, the polo shirt will be distributed in a unique colour, the white.
In 1951, Lacoste decided to launch three new colours: sky-blue, navy and red. This revolution underlines the first steps of the brand out of tennis courts, and premises of its diversification's strategy. …

Work pack:
GREAT DEAL buying in a pack your savings −4,48 €
Work pack Nr. 1263371
Load more similar papers

Atlants

Choose Authorization Method

Email & Password

Email & Password

Wrong e-mail adress or password!
Log In

Forgot your password?

Draugiem.pase
Facebook

Not registered yet?

Register and redeem free papers!

To receive free papers from Atlants.com it is necessary to register. It's quick and will only take a few seconds.

If you have already registered, simply to access the free content.

Cancel Register