Marketing Plan for Newtown Sports Centre

Introduction & Background Information
Newtown Sports Centre is a community Leisure facility located within the grounds of Newtown High School. You have been tasked with developing a strategic marketing plan for the centre for the next 3 years.
The centre broadly comprises of the following facilities: -
6 badminton court sports hall
Activity/party room
Refreshment area (vending machines only)
Health Suite
Large fitness suite
2 floodlit outdoor multi-sports games courts
The centre currently operates a varied programme of activities . In general, these include casual hire of facilities…