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ID number:157447
 
Author:
Evaluation:
Published: 27.01.2011.
Language: Latvian
Level: Secondary school
Literature: n/a
References: Not used
Extract

Reklāmas, kuras ik dienu redzam, tiek pielietotas dažādas reklāmas stratēģijas metodes.
Saukļu izmantošana reklāmā. Uzņēmums AS „Putnu fabrika Ķekava”, kad vasarā reklamēja savu jauno piknika gaļas sortimentu, izmantoja saukli „Svaigai idejai”. Tas tāpēc, ka uzņēmumam pieder šis sauklis un tas ir arī ieraugāms uz produkcijas iepakojumiem. Un liekās, ka šāds sauklis uzlabo ēdiena garšu un iedvesmo uz idejām to dažādākos veidos pagatavot. Galveno kārt saukļus pielieto dažādas naudas spēles, kā Keno, Super Bingo utt.…

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