Advertising Generations

Webster's Dictionary defines a generation as a group of individuals born about the same time; the average time interval between the birth of parents and that of their offspring. Advertisers use different generations to bind people together and to market to. Generational advertising is the marketing to people in common statistics and ages. Advertisers take the information of births and overlay major world events that occurred during a generation's influential years to create a representation of a generation's personality. …