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ID number:412478
 
Evaluation:
Published: 13.08.2006.
Language: English
Level: Secondary school
Literature: n/a
References: Not used
Extract

Yanko Petrov, CEO of a Bulgarian based dairy products manufactuer is gathering information to consider foreign direct investment and a location for their new product. Since this is a new product (special kind of feta cheese) and is not being sold anywhere, I would recommend following the international product life cycle theory.
The international product life cycle theory constitutes 3 different stages for a "brand new product". The first stage is "new product", which recommends that the product is produced in the home country. …

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