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ID number:473730
 
Evaluation:
Published: 08.08.2006.
Language: English
Level: Secondary school
Literature: n/a
References: Not used
Extract

Encourages people to be more materialistic
Green marketing refers to the development, pricing, promotion, and distribution of products that either do not harm or have minimal impact upon the environment.
Materialism is an individual's desires to constantly acquire new possessions
Sugging (selling under the guise of a survey) is a sales technique disguised as market research.
Bait advertising involves advertising a few products at reduced and therefore enticing prices to attract customers.
Price discrimination is the selling of different prices for a product in different markets.
Implied conditions are the unspoken and unwritten terms of a contract.
Merchantable quality means that the product is of a standard a reasonable person would expect for the price.
Fitness of purpose means that the product is suitable for the purpose for which it is being sold.
Warranty is a promise by the business to repair or replace faulty products.
Resale price maintenance occurs where the manufacturer or supplier insists that a retailer sell the product at a certain price.

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