Add Papers Marked0
Paper checked off!

Marked works

Viewed0

Viewed works

Shopping Cart0
Paper added to shopping cart!

Shopping Cart

Register Now

internet library
Atlants.lv library
FAQ
4,49 € Add to cart
Add to Wish List
Want cheaper?
ID number:516192
 
Evaluation:
Published: 08.09.2003.
Language: English
Level: Secondary school
Literature: n/a
References: Not used
Extract

In the world of advertising and marketing, children are the targets. For many reasons, children are exerting a greater and greater influence on family buying decisions. Advertisers know that the money is in the hands of the children. As their economic muscle grows, so does a marketer's focus. Understanding how and why a child influences purchasing decisions is important to marketing and business today. If marketers want to be successful they need to look to the children. Kids have a world of power in their small hands. The objective of this paper to demonstrate the cause and effect children have to family decisions, consumer behavior, business, and marketing.
The Research Shows... The numbers grow!
Within the past ten years, there has been a substantial change in family role structure and family purchasing decisions. Businesses have taken notice and the changes are reflected in today's marketplace. …

Author's comment
Work pack:
GREAT DEAL buying in a pack your savings −4,48 €
Work pack Nr. 1272301
Load more similar papers

Atlants

Choose Authorization Method

Email & Password

Email & Password

Wrong e-mail adress or password!
Log In

Forgot your password?

Draugiem.pase
Facebook

Not registered yet?

Register and redeem free papers!

To receive free papers from Atlants.com it is necessary to register. It's quick and will only take a few seconds.

If you have already registered, simply to access the free content.

Cancel Register