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ID number:578337
 
Evaluation:
Published: 06.06.2006.
Language: English
Level: Secondary school
Literature: n/a
References: Not used
Extract

Introduction
Integrated Marketing Communications (IMC) is defined as: "A management concept that is designed to make all aspects of marketing communication such as advertising, sales promotion, public relations, and direct marketing work together as a unified force, rather than permitting each to work in isolation." (about.com, 2006) When a company selects and implements an IMC campaign, that company can focus all of its advertising and promotional efforts towards delivering the same united message and reaching their specific objective. …

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