Add Papers Marked0
Paper checked off!

Marked works

Viewed0

Viewed works

Shopping Cart0
Paper added to shopping cart!

Shopping Cart

Register Now

internet library
Atlants.lv library
FAQ
4,49 € Add to cart
Add to Wish List
Want cheaper?
ID number:707365
 
Evaluation:
Published: 27.05.2006.
Language: English
Level: Secondary school
Literature: n/a
References: Not used
Extract

Conclusion
This case highlights how financing cash flows can threaten even healthy operating cash flows, and how a troublesome capital structure can threaten the ability of a global firm to implement a corporate strategy for increased market penetration. The market and financial health of a company affiliate can have a dramatic impact on a company's ability to successfully implement a market strategy.
PepsiCo has some real problems in Latin America. They must focus on taking control of bottling operations and improvements in marketing. Next, they should focus on lowering cost of sales. Also, an implementation of corporate owned/controlled bottling facilities that would act as recruiting agents for other regional and local bottlers is critical to PepsiCo's success in this market.
Based on my recommended solutions above and some well thought out strategies by PepsiCo management, they would see its market share return. Once these strategies are implemented and successful, PepsiCo should then concentrate on gaining share in the Latin American market from share leader Coca-Cola.

Work pack:
GREAT DEAL buying in a pack your savings −4,48 €
Work pack Nr. 1302922
Load more similar papers

Atlants

Choose Authorization Method

Email & Password

Email & Password

Wrong e-mail adress or password!
Log In

Forgot your password?

Draugiem.pase
Facebook

Not registered yet?

Register and redeem free papers!

To receive free papers from Atlants.com it is necessary to register. It's quick and will only take a few seconds.

If you have already registered, simply to access the free content.

Cancel Register