Branding and Brand Management: Cadbury

What is a brand?
A brand is a name, term, sign, symbol, or design, or a combination of them, intended to identify the goods or services of one seller or group of sellers and to differentiate them form those of competitors
Essentially a marketer's promise is to deliver a specific set of features, benefits and services consistently to the buyers
Cadbury's best tasting chocolate constitutes the main ingredient of much of these products including everything from solid blocks to chocolate filled bars and novelties
The Cadbury brand is associated with best tasting chocolate.
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