Marketing Positioning Paper on Frigidaire Company: Launching the Front-Loading Washing Machine

By introducing the new front-loading (horizontal axis) washing machine designed and developed to offer consumer an alternative laundry product that is superior to the conventional top-loading (vertical axis) washing machine, Frigidaire is intent to establish itself as the industry leader in energy-saving, environmentally friendly laundry products while expand its position in the marketplace. This new front-loading washing machine offers lower energy consumption, better water conservation, and better washing performance than the conventional top-loading washing machines offered by the comp…