Add Papers Marked0
Paper checked off!

Marked works

Viewed0

Viewed works

Shopping Cart0
Paper added to shopping cart!

Shopping Cart

Register Now

internet library
Atlants.lv library
FAQ
3,49 € Add to cart
Add to Wish List
Want cheaper?
ID number:761610
 
Evaluation:
Published: 05.05.2004.
Language: English
Level: Secondary school
Literature: n/a
References: Not used
Extract

As the marketing manager for Wilkinson Sword I have been asked to prepare a report to explain the reasons why Gillette invests heavily in new product development and promotion. I will look at Gillette's product and branding strategies and consider how these impact other elements of the marketing mix
Gillette have launched their new product, it's a partially new product called the Mach 3, it has had minor changes from their existing product the Sensor Excel, and they have invested heavily in the development and launch. Although this is really just a product improvement on their old razor through continuous development, Gillette has also incorporated room for product additions. This could be seen as repositioning their old product. Gillette give continuous innovation to their products, whether it's a new product line or a new product all together.
Why launch a new product? I hear you say, consumer needs haven't really changed, and nothing has created new consumer needs, Gillette must have accessed competitor activity and realised a decline in the market of there existing products. …

Load more similar papers

Atlants

Choose Authorization Method

Email & Password

Email & Password

Wrong e-mail adress or password!
Log In

Forgot your password?

Draugiem.pase
Facebook

Not registered yet?

Register and redeem free papers!

To receive free papers from Atlants.com it is necessary to register. It's quick and will only take a few seconds.

If you have already registered, simply to access the free content.

Cancel Register