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ID number:772344
 
Author:
Evaluation:
Published: 20.01.2010.
Language: English
Level: Secondary school
Literature: n/a
References: Not used
Extract

Public relations is the practice of managing the communication between an organization and its publics.
Marketing is a social and managerial process by which individuals and groups obtain what they need and want through creating and exchanging products and values with others.
Both deal with:
Communication
Persuasion
Relationships
Massages and media
Public opinion and segmentation of audiences.
Marketing
Market research
Product development
Pricing
Distribution
Selling
Advertising
Sales promotion functions
PR
Media relations
Public opinion
Publicity
Internal communications
Government relations
Investor relations.…

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