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ID number:871655
 
Evaluation:
Published: 03.06.2005.
Language: English
Level: Secondary school
Literature: n/a
References: Not used
Extract

Kraft come a long way since J. L. Kraft started selling cheese from a horse-drawn wagon in 1903. Hard work, imagination and a commitment to bringing the world its favorite foods have helped it grow into a company that touches more than a billion people in 151 countries. Every day. One at a time.
Kraft is structured along three dimensions, aligned with their global consumer sectors - beverages, cheese and dairy, convenient meals, grocery and snacks - and focused on working closely with each other.
Kraft is one of the superdistributors. It sells a full line of foodservice products including,…

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