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ID number:943099
 
Author:
Evaluation:
Published: 02.07.2009.
Language: Latvian
Level: Secondary school
Literature: n/a
References: Used
Extract

Reklāmas definīcija. Reklāmas loma, mērķi, uzdevumi.
Mārketinga komunikāciju komplekss ietver:
reklāmu (advertising);
preču realizācijas stimulēšanu (sales promotion);
sabiedriskās saskares (public relations);
personisko apkalpošanu (personal selling).
Šo kompleksu sauc arī par preču virzīšanas metodēm tirgū.
Reklāma ir produktu virzīšanas tirgū izpausme ar noteiktu personu vai uzņēmumu sniegtās informācijas izplatīšanas maksas līdzekļu starpniecību.…

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