Advertising: Ideas, Not Products

Advertising executive and author William Bernbach once said, "Advertising isn't a science. It's persuasion. And persuasion is an art" (Creative). Advertising is used to attract public attention to a product or business and hopefully increase sales. Today's ad campaigns will stop at almost nothing to do this. Their powers of persuasion are almost limitless and they vary according to the medium of the ad. Often, advertisements sell consumers on an image, lifestyle or feeling and have little to do with the integrity or basis of the product itself.
The ad campaign for Calvin Klein's fragra…