Marketing of Benetton

United Colors of Benetton
Background
Since 1984, Benetton conducted a very controversial advertising campaign. Among the most talked about ones were:
<Tab/>- a black horse mounting a white one
<Tab/>- the naked buttocks of an AIDS carrier, tattooed with "HIV Positive"
-<Tab/>a black baby and a white baby facing each other, sitting on their potties
-<Tab/>a priest and a nun kissing
-<Tab/>an empty electric chair
-<Tab/>child laborers with the slogan "The United Colors of Benetton"
Owner Luci…