Add Papers Marked0
Paper checked off!

Marked works

Viewed0

Viewed works

Shopping Cart0
Paper added to shopping cart!

Shopping Cart

Register Now

internet library
Atlants.lv library
FAQ
  • The Boundaries of Strategic Corporate Social Responsibility

     

    Essays32 Economics

14,20 € Add to cart
Add to Wish List
Want cheaper?
ID number:122475
 
Evaluation:
Published: 29.10.2004.
Language: English
Level: Secondary school
Literature: n/a
References: Not used
Extract

Since ESA data is only correlational, it can be supplemented with field
experimental research that demonstrates cause-and-effect relationships. For
instance, sponsorship effectiveness has been studied using a before-after
(pretest-posttest)-with-control-group design, in which ``before'' and ``after''
measures of attitudes toward sponsors and sponsorships were taken,
comparing control and treatment groups (Quester and Thompson, 2001).
Because this method would substitute communications measures of the
effectiveness of CSR for the financial measures of event study analysis, I
recommend that researchers use both ESA and field experience
simultaneously in order to achieve convergent validity.
Conclusion
The jury is in ± CSR is increasingly expected and can be rewarding for both
societal stakeholders and the firm. Ethical responsibilities, i.e. ethical CSR,
is the mandatory minimal level of social responsibility an enterprise owes its
constituencies. Given the ultimate responsibility of a corporation to its
stockholders, strategic CSR, which financially benefits the business through
serving society in extra-economic ways, is justifiable, and from society's
perspective, should be applauded, not condemned as ``self-serving''.
Altruistic CSR, whose benefit to the company is uncertain and even
irrelevant, lies outside the scope of business responsibility. If managers wish
Event study analysis
technique

Work pack:
GREAT DEAL buying in a pack your savings −-3,30 €
Work pack Nr. 1289806
Load more similar papers

Atlants

Choose Authorization Method

Email & Password

Email & Password

Wrong e-mail adress or password!
Log In

Forgot your password?

Draugiem.pase
Facebook

Not registered yet?

Register and redeem free papers!

To receive free papers from Atlants.com it is necessary to register. It's quick and will only take a few seconds.

If you have already registered, simply to access the free content.

Cancel Register