Competitive Business Enviroment of EasyJet / ID: 326149

Author: Tatjana Kozlovska (6)

Evaluation:

Published: 06.02.2008.

Language: English

Level: College/University

Literature: 33 units

References: Not used

Time period viewed: 2000 - 2010 years

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Table of contents

Nr.	Chapter	Page.
1.	Terms of Reference
2.	Procedures
3.	Findings
3.1.	Environmental factors determining the Easy jet’s market and marketing-“PESTGL analysis”
3.1.1.	Political issues
3.1.2.	Environmental issues
3.1.3.	Social issues
3.1.4.	Technological issues
3.1.5.	Green issues
3.1.6.	Legal issues
3.2.	Identification of supply and demand factors which can change the Ryan Air market and explanation on how management should react to each predicted situation
3.3.	Identification and explanation of market type Ryan Air is operating in
4.	Conclusion

Extract

Report investigating Ryan Air in terms of business environment the company is operating in.

1. Terms of Reference

The following report investigates the marketing activity of Ryan Air in terms of environmental factors, it identifies what supply and demand factors can change the market for the organization and tells how management should react to each predicted situation. Also it identifies and explains type of competitive market the organization is operating in and how it competes both - domestically and internationally.

2. Introduction

Ryan Air is Irish-owned Company, founded in year 1985, began to introduce a low cost operating model in the early 1990s. …

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