Saturn: A Different Kind of a Car Company

5. What can General Motors learn from Saturn?
The biggest, most important and obvious lesson GM can learn is that if you build technologically advanced, safe, and fairly priced cars, people will want to buy them. GM, stuck for the long time in the mentality of 1950s and 1960s when 'what was good for GM was good for America' had finally been left with little alternative but to accept the new ways of doing business. As the biggest car company in the world, it certainly had all the resource in its disposable for remarkable turnaround. The problem has been with the management and the unions who were used to the old ways and were unwilling to change. Adopting the Saturn model where the goal was to learn and to embrace new ways in designing and manufacturing cars as well as forming a new relationship between the management and the unions would benefit the whole company. …