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ID number:893001
 
Evaluation:
Published: 01.12.1996.
Language: English
Level: Secondary school
Literature: n/a
References: Not used
Extract

1) Rei has come a long way to continue being one of the best suppliers of specialty outdoor equipment and clothing. They have been successful because of their awareness to using their core competencies as a competitive advantage. There are many competitive forces affecting the company over time, but REI has developed some competitive strategies to deal with them.
* Rivalry of competitors - To combat competition from others, REI has developed a differentiation strategy by supplying high-quality equipment from Europe that can not be purchased locally. …

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