Marketing Plan - Phase 1

Company Overview
Bentley Prince Street is an award winning carpet manufacturer. Based in Los Angeles County, Bentley Prince Street is the largest commercial carpet manufacturer in California. Bentley Mills was founded in 1979. In 2000, Bentley Mills was merged with Atlanta-based Prince Street Technologies to form Bentley Prince Street, and the decision was made to move the entire $50 million operation to California. Bentley Prince Street currently employees approximately 600 Californians representing the many cultures and communities that make up the state. …