The report deals with the concept of a new Hotel in the Miami Dade County in Florida. The report includes a concept and a mission statement which describe the general idea of the hotel.
Furthermore the report includes a market analysis which analyzes the market share of the new hotel by taking a look at the existing hotel and their performance. In addition to that it includes a competitor analysis which takes a look at all the competitors in the surrounding in terms of distance to the stadium, distribution channels, room rates, guest reviews and rating. Accompanying with that the report analyses the needs of the hotel’s potential guests.
Besides that the report outlines a SWOT analysis which analyses the strengths, weaknesses, opportunities and threats of the hotel. The marketing mix takes a look at the product itself, the place (where it is actually located and also the distribution channels), the promotion of the hotel and also at the prices for the hotel.
The next part of the report deals with the organizational and staffing process of the Hotel. This section offers its readers information about the amount of employees working, their wages and their amount of working hours. It also takes a look at the pre opening staffing.
The last but the most relevant part of this report it the financial part. It includes an opening balance sheet, and operating budget, a cash flow and a closing balance sheet at the end of the first year. To offer the investors and owners a clear picture of the financial situation the report includes several ratios which outline the operation’s performance in terms of Liquidity, Solvency, Activity, Profitability and operating performance.…
