Land Rover Case

Land Rover Case
After an extensive research regarding consumer demands for SUV's - there seems to be an increasing demand to develop SUV's to accommodate a consumers' safety, price value, usage purpose, and luxury needs to foster the constant change in consumer tastes and preferences. In order to satisfy these criteria, the ability to position the SUV correctly while targeting the appropriate consumers will determine the overall firm wide success in the future.
Due to staggering costs that are required in purchasing and maintaining a Land Rover, the target market to position their fleet…