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ID number:521822
 
Evaluation:
Published: 28.01.2004.
Language: English
Level: Secondary school
Literature: n/a
References: Not used
Extract

Today's society is undeniably marked by cultural norms and ideals. The question is, however, does the mass media's depiction of this norm cause harmful behavior in its population? Researchers have shown that there is a bias in the way television targets children in advertising (Ogletree, S., Williams, S., Raffeld, P., Mason, B., Fricke, K., 1990) and that this media influence over people has always been observable (Miles, M., 1995). This targeting of audience members serves the purpose of singling out the most desirable consumer for the product to encourage their economic support. So i…

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