Marketing Assesment of Burton Inc. (Snowboards)

Burton Snowboards: A Marketing Assesment
Snowboarding is a wintertime sport that is rapidly growing in popularity. The founder of the sport, Jack Burton Carpenter, is amazed at the success of the snowboarding market and contributes the success of the market to his determination of foreseeing snowboarding becoming a popular winter sport. The following assignment will describe with specifics the environmental forces influencing the snowboarding industry, the differences in marketing goals in comparison to Burton Snowboarding's early years with that of today, and will describe each element o…