A Cultural Assessment of the Walt Disney Company

Experiencing the Disney Way: A Cultural Assessment of the Walt Disney Company
The Walt Disney Corporation, modeling itself as one of the premiere customer service organizations, has established itself by creating a healthy, dynamic corporate culture, adapted to their worldwide audience. Rick Johnson (1991) declares "[t]here are four key business strategies used at Disney; the culture is the key, knowing your audience, empowering the cast, and delivering quality service." …