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ID number:238460
 
Author:
Evaluation:
Published: 10.03.2015.
Language: English
Level: College/University
Literature: 24 units
References: Used
Table of contents
Nr. Chapter  Page.
  Executive summary    2
  Industry overview: Germany    4
  Industry overview: Baden-Württemberg    4
  Daimler    7
  Company History and Development Background    7
  Market position in the last two decades    8
  Mission and future perspective    11
  “Strengthening the core business”    11
  “Growing in new markets”    11
  “Leading with green technologies”    11
  “Shape mobility concepts and services”    11
  Further growth and development aspects    12
  Responsibilities    13
  Porsche    15
  Bosch    18
  Baden-Württemberg automotive industry SWOT analysis    20
  Conclusions    21
  Annual Reports    22
  Other References    22
Extract

Conclusions
With Baden-Württemberg being German automotive industry’s centre, as well as playing a significant role in European and worldwide automotive market, there are a lot of positive impacts on state and its inhabitants as whole.
First, the automotive industry grows every year as the demand for cars increases. Larger number of sales boosts country’s GDP as well as creates new jobs. Work opportunities can potentially attract graduates and skilled workers to the region and thus increasing the quality of production.
Next, as mentioned before, the region has such established and worldwide known automotive industry’s players as Daimler, Porsche and Bosch that have operated for over a century and have proven brand quality. With that there is a certain customer base that would not change values and would stay loyal to the brand. Thus, the potential new market entrants would have problem of acquiring that customer base.
Also, with technologies developing, there is a large potential for environmentally friendly automobiles as people are becoming more environmentally aware. Therefore, with investments in R&D to pursue eco-automobiles the region will gain in at least two main ways – having less carbon emission and having more satisfied inhabitants.
Furthermore, there are strong cross-industrial links. With Baden-Württemberg being famous world famous for its automotive industry, there are a large number of tourists that choose the region as a holiday destination. …

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