Add Papers Marked0
Paper checked off!

Marked works

Viewed0

Viewed works

Shopping Cart0
Paper added to shopping cart!

Shopping Cart

Register Now

internet library
Atlants.lv library
FAQ
11,49 € Add to cart
Add to Wish List
Want cheaper?
ID number:937349
 
Evaluation:
Published: 30.10.2003.
Language: English
Level: Secondary school
Literature: n/a
References: Not used
Extract

Singapore Airlines (hereafter known as SIA) has built a storied reputation for excellence in customer service, attention to detail and a progressive stance in designing strategy. It has established a well-orchestrated system that nurtures significant sources of competitive advantage that are used to support a strategy of differentiation. Currently, the single biggest challenge facing SIA is that of continuing to differentiate itself amongst its competitors. This translates into the question of how to maintain its place as the world's best airline as well as the most profitable? Having garnered a host of accolades for its outstanding level of service, whether or not SIA can hold on to its enviable position remains to be seen. While SIA has one of the most modern fleets in the industry, its service levels are likely to be imitated by other airlines. With the arrival of copycat competitors, the intensifying pressures of cost competition, and the increasing frequency of alliances in the aviation industry, SIA needs to set its focus towards how to rebuild its competitive advantages in order to differentiate itself and satisfy its customers in the three main areas of technology, customer service and brand image.…

Author's comment
Work pack:
GREAT DEAL buying in a pack your savings −5,98 €
Work pack Nr. 1273725
Load more similar papers

Atlants

Choose Authorization Method

Email & Password

Email & Password

Wrong e-mail adress or password!
Log In

Forgot your password?

Draugiem.pase
Facebook

Not registered yet?

Register and redeem free papers!

To receive free papers from Atlants.com it is necessary to register. It's quick and will only take a few seconds.

If you have already registered, simply to access the free content.

Cancel Register