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ID number:797823
Evaluation:
Published: 20.04.2006.
Language: English
Level: Secondary school
Literature: n/a
References: Not used
Extract

Introduction
The modern society in which we live and conduct business is fiercely competitive, uncertain and highly susceptible to change. As such it is very difficult for companies to plan too far ahead into the future - if they did they would find that the external environment or technology used had changed in ways they had not anticipated in their strategic plans.
In order to counter this problem many organisations are adopting Scenario Planning in order to make flexible long-term plans. …

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