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ID number:868299
Published: 30.06.2011.
Language: English
Level: College/University
Literature: 15 units
References: Not used
Table of contents
Nr. Chapter  Page.
  Basic description of the company   
  Business area   
  Description of Strategy   
  Success of the comapny, 3D view   
  Objectives and goals of Volvo evaluated by SMART   
  Objectives and goals of company   
  Evaluate them from the view of SMART principle   
  Key stakeholders   
  Competitors of company (products &resources)   
  Key bad and good competitors,marketing mix   
  Bad and good competitors   
  Marketing mix   
  Competitive rules of the market   
  Competitive relation (co-opetition)   
  Competitive space, links and strings   
  Competitive environment   
  Customers and key segments   
  Influence by crisi   
  On industry. Automotive industry crisis of 2008–2010   
  Most important trends in a car industry   
  What couldbe improved in competitive strategy of Volvo cars   

VOLVO was founded in 1927 by Assar Gabrielsson and Gustaf Larson. Company is one of the worlds leading manufacturer of heavy commercial vehicles and diesel engines VOLVO is the first company who focused on safety issues in their production. VOLVO also offers solution in financing, leasing, insurance and services as well as transport systems.
The Volvo Group is one of the world's leading providers of commercial transport solutions, providing such products as trucks, buses, construction equipment, engines and drive systems for boats and industrial applications, as well as aircraft engine components. The Volvo Group also offers financial solutions and an increasing share of other services to its customers.
The Volvo Car Corporation is one of the car industry’s strongest brands, with a long and proud history of world-leading innovations. Founded in Gothenburg, Sweden, by Gustaf Larson and Assar Gabrielsson, the first car left the factory on 14 April, 1927. It was called ÖV4 (Jakob).
Business area
1. Volvo trucks
3. Renault trucks
4. Volvo buses
5. Volvo construction equipment
6. Volvo penta
7. Volvo aero
Largest business unit
1. Volvo 3P
2. Volvo IT
3. Volvo Power Train.…

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