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H&M, Principles of Marketing
| Nr. | Chapter | Page. |
| Introduction | 2 | |
| PESTEL analysis | 3 | |
| Political & Legal | 3 | |
| Economical | 3 | |
| Social | 4 | |
| Technological | 4 | |
| Environmental | 5 | |
| SWOT Analysis | 6 | |
| Strengths | 6 | |
| Weaknesses | 7 | |
| Opportunities | 7 | |
| Threats | 7 | |
| SMART Objectives | 9 | |
| Marketing Mix | 10 | |
| Product | 10 | |
| Place | 12 | |
| Price | 13 | |
| Promotion | 14 | |
| Conclusion | 15 | |
| References | 16 | |
| Appendix | 20 |
Conclusion
H&M has a definite aim set for the improvement necessary to reduce carbon footprint and become a fully sustainable company; however, there is still place for improvement. H&M are operating as sustainable as they can at the moment, however not enough has been done from an ethical side, as still there is manufacturing sites that breach policies and allows child labour to take place. There are challenges in the supply chain that needs to be addressed before moving on becoming a sustainable company that they aim to be.
Furthermore, by considering the opportunity of creating a sustainable, biodegradable clothing could lead to the new fashion era and improve the company’s current profile as the damage previously has been caused by bad publicity.
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H&M, Pastel and SWOt This report looks at the United Kingdom (UK) famously know fashion retailer Hennes & Mauritz (H&M), sustainability and ethical challenges, background information of company can be found as Appendix 1. Concludes a detailed PESTEL analysis by identifying sustainability and ethical issues in each segment, followed by analysis of the strengths, weaknesses, opportunities and threats. Furthermore, it set out objectives for improvement. Finally, it looks at the recommendation of marketing mix for one of the objectives identified previously.
