Author:
Evaluation:
Published: 22.11.2004.
Language: English
Level: Secondary school
Literature: n/a
References: Not used
  • Presentations 'Introduction of Idea about Fundamental Marketing Concept', 1.
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Extract

product_life_cycle
…is when a new product progresses through a sequence of stages from introduction to growth, maturity, and decline. This sequence is known as the product life cycle and is associated with changes in the marketing situation, thus impacting the marketing strategy and the marketing mix. Do not believe?…

Author's comment
Atlants