Figure 2 LEGO Advertisement Displaying Mendeleev’s Periodic Table
For example, this LEGO advertisement in Figure 2 catches my eye not only because it forms a certain figure and has attractive colours in it, but also due to the fact that I am a chemistry enthusiast. I have always loved chemistry, which is why this advertisement works on me. Besides that, who does not love LEGO?! I know so many adults to buy LEGO pieces for their children so they can put some amazing castles, build a car or a plane themselves. What is not to like about colourful pieces that can be put together to form anything, really.
All in all, the secret to an excellent advertisement is creativity, regardless of what the target audience is. People are most likely to intake information that is rather unusual and eye-catching, which is why specialists in the field of advertising are necessary and demanded in the world of business and the whole world itself. Nowadays, the whole world and each industry is dependent on advertising, and we simply cannot avoid it.
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