Evaluation:
Published: 24.10.2005.
Language: English
Level: Secondary school
Literature: n/a
References: Not used
  • Essays 'Southwest Airlines Corporate Culture', 1.
  • Essays 'Southwest Airlines Corporate Culture', 2.
Extract

Corporate culture is defined as: "the moral, social, and behavioral norms of an organization based on the beliefs, attitudes, and priorities of its members." Every organization has its own unique culture or value set; however, most organizations do not consciously try to create a certain culture. The culture of the organization is typically created unconsciously, based on the values of the top management or the founders of an organization.
Southwest Airlines expends a lot of energy in maintaining its workplace culture. …

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