1. Introduction
1.1 Purpose
The purpose of this report, first of all, is to provide brief overview of the credit card industry. After that, a company in the Australian credit card industry, VISA International, will be discussed. From all of these discussions, three issues will come up which then, finally, will lead into recommendation about what should be done by VISA to utilize those issues and gain competitive advantages in the future.
1.2 Background
VISA International is one of the largest global credit card companies in Australia. However, recent development shows that due to the RBA r…
