Kmart Corporation
Executive summary
The retail trade industry is the 2nd largest industry in the US and generated more than three trillion dollars in sales in 2002 (Vargas, 2003). Surprisingly enough, this resulted in a 0.4% decrease from 2001 (TDCTrade, 2003). It is more difficult to obtain information on direct competition because a wider variety of products are offered by many sellers in the retail sector (Antonini, 1994). Although various other areas of retail showed a decline in sales, by contrast, many mass marketers in the discount retail industry prospered. …
