Evaluation:
Published: 02.08.2003.
Language: English
Level: Secondary school
Literature: n/a
References: Not used
  • Essays 'Is Mcdonaldization Inevitable?', 1.
  • Essays 'Is Mcdonaldization Inevitable?', 2.
Extract

Is Mcdonaldization Inevitable? George Ritzer's, Mcdonaldization of Society, is a critical analysis of the impact on social structural change on human interaction and identity. According to Ritzer, Mcdonaldization "is the process by which the principles of the fast-food restaurant are coming to dominate more and more sectors of American society as well as rest of the world" (Ritzer, 1). Ritzer focuses on four major foundations of Mcdonaldization: efficiency, calculability, predictability, and control. These are the commandments of any rationalized corporation. …

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