Developing close relationships is particularly important in the global environment, where firms can leverage their international distribution reach. They can also reduce financial foreign investments by conducting international businesses through close relationships instead of through creating and operating subsidiaries abroad. Also, a relationship with a local partner can help to defuse protectionism or reduce opportunistic behaviour in some countries. Coopers Creek have used such relationships to good effect....
Networks used to leverage critical resources to pursue growth. A core competence is difficult to imitate as it is the result of personal or professional relationships built up over time. In this way the West Auckland Group is a core competence for those particular vineyards (Coopers Creek included), as the relationship assists in development and maintenance and advertising and promotion. Andy Hendy the proprietor also utilises foreign relationships he has developed whilst investigating different techniques abroad which could be classed as a competence as they may prove beneficial and inimitable for Coopers Creek. Eg Californian collaboration...
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