Background and objectives
The history of this issue is that there has recently been a drop in customers at Fairtrade products. A supermarket chain Rimi wants to fill in the growing gap in the market
The purpose of this report is tu survey customer attitudes by doing preliminary research with the young people of Riga.
We were asked to investigate what customers would want from the expirience of buying and eating a Fairtrade products.
Research and findings
We surveyed 10 people. The age range was:
15 – 17 = 50%
36 – 50 = 50%
…
