Evaluation:
Published: 19.12.2003.
Language: English
Level: Secondary school
Literature: n/a
References: Not used
  • Essays 'Harley Davidson', 1.
  • Essays 'Harley Davidson', 2.
  • Essays 'Harley Davidson', 3.
  • Essays 'Harley Davidson', 4.
Extract

Identification of Harley-Davidson's strategy and its rationale explaining its resources and capabilities. After that i compare these to those of Honda. Wfat does my analysis imply for Harley's potential to establish cost and differentiation advantage over Honda. Knowing that, what threats does Harley face? And then how Harley can sustain and enhance its competitive advantage?
Question 1: Identify Harley-Davidson's strategy and explain its rationale.
The fundamentals of the Harley-Davidson business strategy turn around three main points: The products, the relationship between the company a…

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